Redefining Neuromarketing as an Integrated Science of Influence

Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technol...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Hans C. Breiter, Martin eBlock, Anne J. Blood, Bobby eCalder, Laura eChamberlain, Nick eLee, Sherri eLivengood, Frank J. Mulhern, Kalyan eRaman, Don eSchultz, Daniel B. Stern, Vijay eViswanathan, Fengqing (Zoe) eZhang
التنسيق: Artigo
اللغة:Inglês
منشور في: Frontiers Media S.A. 2015-02-01
سلاسل:Frontiers in Human Neuroscience
الموضوعات:
Neuroimaging
neuroeconomics
choice
neuromarketing
Scaling
marketing communications
الوصول للمادة أونلاين:http://journal.frontiersin.org/Journal/10.3389/fnhum.2014.01073/full
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