Redefining Neuromarketing as an Integrated Science of Influence

Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technol...

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Detalhes bibliográficos
Main Authors: Hans C. Breiter, Martin eBlock, Anne J. Blood, Bobby eCalder, Laura eChamberlain, Nick eLee, Sherri eLivengood, Frank J. Mulhern, Kalyan eRaman, Don eSchultz, Daniel B. Stern, Vijay eViswanathan, Fengqing (Zoe) eZhang
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2015-02-01
Colecção:Frontiers in Human Neuroscience
Assuntos:
Neuroimaging
neuroeconomics
choice
neuromarketing
Scaling
marketing communications
Acesso em linha:http://journal.frontiersin.org/Journal/10.3389/fnhum.2014.01073/full
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