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Redefining neuromarketing as an integrated science of influence
Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technol...
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| 出版年: | Front Hum Neurosci |
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| 主要な著者: | , , , , , , , , , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Frontiers Media S.A.
2015
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4325919/ https://ncbi.nlm.nih.gov/pubmed/25709573 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnhum.2014.01073 |
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