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Exploring the Impact of Electronic Word of Mouth and Property Characteristics on Customers’ Online Booking Decision
The proliferation of the internet has helped many businesses to attract potential customers from traditional to the online channel. The customers’ decision making on the online channel is affected by various factors such as other customer reviews, website quality, and property characteristics as wel...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
UIKTEN
2018-05-01
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| Colecção: | TEM Journal |
| Assuntos: | |
| Acesso em linha: | http://www.temjournal.com/content/72/TemJournalMay2018_411_420.pdf |
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