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Word-of-Mouth Communication as a Consequence of Relationship Quality in Online Environments
Electronic word-of-mouth (eWOM) communication generates content that constitutes an important source of information for users. Numerous researches have shown that the content of other users is more credible and influential than the content generated by the brand. The development of new technologies...
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| Publicado no: | Palabra Clave |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de La Sabana
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=64960571006 |
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