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Customer Loyalty Clustering Model Using K-Means Algorithm with LRIFMQ Parameters
Loyal customers are one of the factors that determine the development of a business. Therefore, businesses need a strategy to keep customers loyal, even making customers who were previously less loyal to become more loyal. The strategy used must be right on target according to customer segmentation....
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Dr Soetomo
2020-07-01
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| Colecção: | Inform: Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi |
| Assuntos: | |
| Acesso em linha: | https://ejournal.unitomo.ac.id/index.php/inform/article/view/2691 |
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