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The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and Herzegovina

In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence cons...

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Bibliografske podrobnosti
Main Authors: Ena Kumbara, Ali Göksu
Format: Artigo
Jezik:Russo
Izdano: Academic Publishing House Researcher 2014-08-01
Serija:Evropejskij Issledovatelʹ
Teme:
Online dostop:http://www.erjournal.ru/journals_n/1409227749.pdf
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