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The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and Herzegovina
In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence cons...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Russo |
| Publicado em: |
Academic Publishing House Researcher
2014-08-01
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| Colecção: | Evropejskij Issledovatelʹ |
| Assuntos: | |
| Acesso em linha: | http://www.erjournal.ru/journals_n/1409227749.pdf |
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