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The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and Herzegovina

In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence cons...

詳細記述

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書誌詳細
主要な著者: Ena Kumbara, Ali Göksu
フォーマット: Artigo
言語:Russo
出版事項: Academic Publishing House Researcher 2014-08-01
シリーズ:Evropejskij Issledovatelʹ
主題:
オンライン・アクセス:http://www.erjournal.ru/journals_n/1409227749.pdf
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