Presenting a Strategic Branding Model

The aim of this study is to explain the model of strategic branding challenges with emphasis on Iran's saffron industry. The method is combined (qualitative-quantitative). In the qualitative part, the data theory method of the foundation has been used. The data collection tool in this section w...

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Bibliographic Details
Main Authors: mehdi haghighi kafash, mojgan hamidi beinabaj, mohammad reza karimi alavijeh, shahram khalil nezhad
Format: Artigo
Language:Persa
Published: Iran Strategic Management Society 2020-09-01
Series:مطالعات مدیریت راهبردی
Subjects:
strategic branding
model presentation
grande theory
structural equation modeling
Online Access:http://www.smsjournal.ir/article_109851_dcc3987b0a67a1a209571546421a1cee.pdf
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