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Presenting a Strategic Branding Model
The aim of this study is to explain the model of strategic branding challenges with emphasis on Iran's saffron industry. The method is combined (qualitative-quantitative). In the qualitative part, the data theory method of the foundation has been used. The data collection tool in this section w...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Persa |
| Publié: |
Iran Strategic Management Society
2020-09-01
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| Collection: | مطالعات مدیریت راهبردی |
| Sujets: | |
| Accès en ligne: | http://www.smsjournal.ir/article_109851_dcc3987b0a67a1a209571546421a1cee.pdf |
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