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Explanation the Strategic Pattern of Urban Branding in the Tourism Industry
In today's competitive world, cities need for mentioning and Durability in competitive level, look at a city as a product makes it inevitable, Urban Branding is recognized as a new approach in the field of urban tourism. Urban brand is an important asset for introducing tourism destination, sus...
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| Huvudupphovsmän: | , , |
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| Materialtyp: | Artigo |
| Språk: | Persa |
| Publicerad: |
Iran Strategic Management Society
2020-06-01
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| Serie: | مطالعات مدیریت راهبردی |
| Ämnen: | |
| Länkar: | http://www.smsjournal.ir/article_101273_3bd7c4b3dcfa44f4ceff63a7ebe833ba.pdf |
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