Presenting a Strategic Branding Model

The aim of this study is to explain the model of strategic branding challenges with emphasis on Iran's saffron industry. The method is combined (qualitative-quantitative). In the qualitative part, the data theory method of the foundation has been used. The data collection tool in this section w...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: mehdi haghighi kafash, mojgan hamidi beinabaj, mohammad reza karimi alavijeh, shahram khalil nezhad
Format: Artigo
Sprache:Persa
Veröffentlicht: Iran Strategic Management Society 2020-09-01
Schriftenreihe:مطالعات مدیریت راهبردی
Schlagworte:
strategic branding
model presentation
grande theory
structural equation modeling
Online Zugang:http://www.smsjournal.ir/article_109851_dcc3987b0a67a1a209571546421a1cee.pdf
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

Ähnliche Einträge