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Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers
The electronics retail market has been growing in a remarkable way. On the other hand, the strong competition in retail and the fact that the same retailers sell products of similar brands and models, poses a<br />significant challenge for its differentiation. That's the purpose of this w...
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| Main Authors: | , , , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universidade Federal de Santa Maria
2011-04-01
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| 叢編: | Revista de Administração da UFSM |
| 在線閱讀: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/view/3069 |
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