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Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers

The electronics retail market has been growing in a remarkable way. On the other hand, the strong competition in retail and the fact that the same retailers sell products of similar brands and models, poses a<br />significant challenge for its differentiation. That's the purpose of this w...

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Detaylı Bibliyografya
Asıl Yazarlar: Renata Livramento, Gian Franco Rocchiccioli, Gustavo Quiroga Souki, Cid Gonçalves Filho, Reynaldo Maia Muniz, Euler Alves Brandão
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Universidade Federal de Santa Maria 2011-04-01
Seri Bilgileri:Revista de Administração da UFSM
Online Erişim:http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/view/3069
Etiketler: Etiketle
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