THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION

The success of the organisational actions is ensured by the permanentdialogue that is hold with the consumer in order to know and anticipate hisneeds and desires, in order to satisfy them better through the offered goodsand services. Found in the face of a polyvalent consumer, the marketingspecialis...

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Hlavní autoři: Nicoleta CRISTACHE, Irina SUSANU, Sofia DAVID
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitaria Press Craiova 2008-01-01
Edice:Management & Marketing
Témata:
consumers’ behaviour
decision
value
On-line přístup:http://www.mnmk.ro/documents/2008-17.pdf
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