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THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION
This study aims to test and analyze the effect of product and promotion on buying decision mediated purchasing motivation. This research is quantitative research with explanatory research approach. This research is conducted on a fixed consumer who partnered with PT. TrakindoUtama Surabaya more than...
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Main Authors: | , , |
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Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
University of Brawijaya
2019-03-01
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Colecção: | Jurnal Aplikasi Manajemen |
Assuntos: | |
Acesso em linha: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1441 |
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