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Market-Sensing Capabilities, Profitability Within Stagnant Industries and Crafting of Customer Value Propositions

From the perspective of market competition, this paper investigates the impact of market-sensing capability on a company, and sources profits within a slow growth industry. As an example, our results are applied to demonstrate how effective customer value propositions can be formulated. Among oth...

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Detalles Bibliográficos
Autores principales: Jeffrey Yi-Lin Forrest, Zaiwu Gong, Edward Scott, Gerardo Eloy Soto Ruiz
Formato: Artigo
Lenguaje:Inglês
Publicado: Alexandru Ioan Cuza University 2020-12-01
Colección:Review of Economic and Business Studies
Materias:
m10
m31
Acceso en línea:http://rebs.feaa.uaic.ro/articles/pdfs/304.pdf
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