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Confucianism in China’s Nationally Oriented Advertising Text

The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the imp...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Yu. Wang, E. N. Remchukova
Fformat: Artigo
Iaith:Russo
Cyhoeddwyd: Tsentr nauchnykh i obrazovatelnykh proektov 2021-08-01
Cyfres:Научный диалог
Pynciau:
Mynediad Ar-lein:https://www.nauka-dialog.ru/jour/article/view/3030
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!