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Confucianism in China’s Nationally Oriented Advertising Text
The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the imp...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Russo |
| Publicado em: |
Tsentr nauchnykh i obrazovatelnykh proektov
2021-08-01
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| Colecção: | Научный диалог |
| Assuntos: | |
| Acesso em linha: | https://www.nauka-dialog.ru/jour/article/view/3030 |
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