Confucianism in China’s Nationally Oriented Advertising Text

The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the imp...

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Bibliographic Details
Main Authors: Yu. Wang, E. N. Remchukova
Format: Artigo
Language:Russo
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2021-08-01
Series:Научный диалог
Subjects:
advertising discourse
confucianism
multimodal analysis
cultural linguistics
values
nationally oriented advertising
china
marketing linguistics
Online Access:https://www.nauka-dialog.ru/jour/article/view/3030
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