The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image

The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers’ experiences with the company's services. For this purpose, this study examines how the influence of organizational commitment(OC) and knowledge management (KM) on customer relationship...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Md. Abu Issa Gazi, Abdullah Al Mamun, Abdullah Al Masud, Abdul Rahman bin S. Senathirajah, Tazizur Rahman
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	Elsevier 2024-03-01
سلاسل:	Journal of Open Innovation: Technology, Market and Complexity
الموضوعات:	Knowledge Management Organizational commitment Customer relationship management Customer satisfaction Customer Profitability Customer loyalty
الوصول للمادة أونلاين:	http://www.sciencedirect.com/science/article/pii/S2199853124000210
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!