The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image

The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers’ experiences with the company's services. For this purpose, this study examines how the influence of organizational commitment(OC) and knowledge management (KM) on customer relationship...

Повний опис

Бібліографічні деталі

Автори:	Md. Abu Issa Gazi, Abdullah Al Mamun, Abdullah Al Masud, Abdul Rahman bin S. Senathirajah, Tazizur Rahman
Формат:	Artigo
Мова:	Inglês
Опубліковано:	Elsevier 2024-03-01
Серія:	Journal of Open Innovation: Technology, Market and Complexity
Предмети:	Knowledge Management Organizational commitment Customer relationship management Customer satisfaction Customer Profitability Customer loyalty
Онлайн доступ:	http://www.sciencedirect.com/science/article/pii/S2199853124000210
Теги:	Додати тег Немає тегів, Будьте першим, хто поставить тег для цього запису!