Determinants of customer satisfaction and loyalty in the Turkish e-commerce sector
IntroductionThe rapid development of digital technologies has significantly transformed consumer behavior, making social media platforms essential marketing tools. However, there is a notable gap in the literature regarding the combined effects of social media marketing, price promotions, and corpor...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Frontiers Media S.A.
2025-07-01
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| Schriftenreihe: | Frontiers in Communication |
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| Online-Zugang: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1603554/full |
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