UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years o...

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Autors principals:	Nova Andriani, Mugiono Mugiono, Mintarti Rahayu
Format:	Artigo
Idioma:	Inglês
Publicat:	University of Brawijaya 2021-02-01
Col·lecció:	Jurnal Aplikasi Manajemen
Matèries:	motivation utilitarian hedonic shopping value customer satisfaction repurchase intention online shopping
Accés en línia:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/2087
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