Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive...

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Hlavní autoři:	Alline Sardinha Cordeiro Morais, Karen Márcia Carvalho Gomes, Lucas Ribeiro de Azevedo, Weydder de Almeida Pessanha
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Essentia Editora IFFluminense 2016-04-01
Edice:	Vértices
Témata:	Retrô. Nostalgia. Design. Consumo. Retro branding.
On-line přístup:	http://www.essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798
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