Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive...
Sábháilte in:
| Príomhchruthaitheoirí: | , , , |
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| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Essentia Editora IFFluminense
2016-04-01
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| Sraith: | Vértices |
| Ábhair: | |
| Rochtain ar líne: | http://www.essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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