Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive...

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Bibliographic Details

Main Authors:	Alline Sardinha Cordeiro Morais, Karen Márcia Carvalho Gomes, Lucas Ribeiro de Azevedo, Weydder de Almeida Pessanha
Format:	Artigo
Language:	Inglês
Published:	Essentia Editora IFFluminense 2016-04-01
Series:	Vértices
Subjects:	Retrô. Nostalgia. Design. Consumo. Retro branding.
Online Access:	http://www.essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798
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