Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States
Hospitals use different technological tools to implement corporate communication initiatives and, in this way, improve their relationships with stakeholders (employees, patients, media companies) and build a reputed brand. However, they face different barriers: limited budgets for corporate communi...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universidad de Navarra
2024-04-01
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| Seri Bilgileri: | Communication & Society (Formerly Comunicación y Sociedad) |
| Konular: | |
| Online Erişim: | https://revistas.unav.edu/index.php/communication-and-society/article/view/45128 |
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