The Role of Smart Technologies in French Hospitals’ Branding Strategies
Hospitals resort to different initiatives to build their brands, including media relations, events, and marketing campaigns. However, they face several challenges related to legal frameworks, patients’ new demands, and hospitals’ digital transformation. This paper analyzes how the best hospitals in...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2024-01-01
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| coleção: | Journalism and Media |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2673-5172/5/1/7 |
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