The Impact of Social Media on Hospitals’ Branding Initiatives: An Analysis about the World’s Best Hospitals
Introduction: Hospitals face a constantly changing context that leads them to accelerate their digital transformation: cyberhealth, new business models, global competition, etc. In this framework, social media platforms have become a useful tool for transforming hospitals and enhancing their public...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Espanhol |
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Universidad Carlos III de Madrid
2022-05-01
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| Edice: | Revista Española de Comunicación en Salud |
| Témata: | |
| On-line přístup: | https://e-revistas.uc3m.es/index.php/RECS/article/view/6274 |
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