The nexus between entrepreneurial and market orientation on digital marketing capabilities and marketing performance of SMEs in emerging markets

Entrepreneurial marketing has been conceptualized to address challenges encountered by small and medium-sized enterprises (SMEs), particularly those operating with limited resources and under dynamic environmental conditions. This study investigates the extent to which entrepreneurial orientation an...

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Principais autores:	Hosianna Ayu Hidayati, Endang Siti Astuti, Andriani Kusumawati, Mohammad Iqbal
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2025-12-01
coleção:	Cogent Business & Management
Assuntos:	Entrepreneurial marketing entrepreneurial orientation market orientation digital marketing capability marketing performance emerging markets
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2526150
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