The nexus between entrepreneurial and market orientation on digital marketing capabilities and marketing performance of SMEs in emerging markets
Entrepreneurial marketing has been conceptualized to address challenges encountered by small and medium-sized enterprises (SMEs), particularly those operating with limited resources and under dynamic environmental conditions. This study investigates the extent to which entrepreneurial orientation an...
Kaydedildi:
| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Taylor & Francis Group
2025-12-01
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| Seri Bilgileri: | Cogent Business & Management |
| Konular: | |
| Online Erişim: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2526150 |
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