COGNITIVE STYLES AS DETERMINANTS OF CONSUMER BEHAVIOURAL STRATEGIES
In contemporary socio-psychological and interdisciplinary studies, consumer behaviour is viewed as a multidimensional phenomenon shaped by cognitive, motivational, emotional, and sociocultural factors. It is not limited to the purchase of goods and services, but reflects a system of mental process...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Alemão |
| Publicado: |
Alfred Nobel University
2026-06-01
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| Colección: | Alfred Nobel University Journal of Pedagogy and Psychology |
| Materias: | |
| Acceso en línea: | https://pedpsy.duan.edu.ua/images/PDF/2026/1/19.pdf |
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