COGNITIVE STYLES AS DETERMINANTS OF CONSUMER BEHAVIOURAL STRATEGIES

In contemporary socio-psychological and interdisciplinary studies, consumer behaviour is viewed as a multidimensional phenomenon shaped by cognitive, motivational, emotional, and sociocultural factors. It is not limited to the purchase of goods and services, but reflects a system of mental process...

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書誌詳細

主要な著者:	Inesa Harkusha, Serhii Dubinskyi
フォーマット:	Artigo
言語:	Alemão
出版事項:	Alfred Nobel University 2026-06-01
シリーズ:	Alfred Nobel University Journal of Pedagogy and Psychology
主題:	consumer behaviour cognitive styles decision-making psychological determinants motivation consumer psychology behavioural strategies marketing communications
オンライン･アクセス:	https://pedpsy.duan.edu.ua/images/PDF/2026/1/19.pdf
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