An adapted consumer decision-making styles inventory of millennial consumers

Contemporary literature challenges use of American and European based consumer decision-making styles (CDMS) inventories to African developing economies. Several reasons contribute to such criticism which include different contexts of research, unique cultures and customs, evolution of generations a...

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Hlavní autoři:	Dr T Musasa, Dr P Moodley
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Institute of Marketing Management Graduate School 2020-12-01
Edice:	The Retail and Marketing Review
Témata:	consumer styles inventory (csi) consumer decision-making styles (cdms) generation y millennials and south africa (sa)
On-line přístup:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_2_97-108.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!