An adapted consumer decision-making styles inventory of millennial consumers
Contemporary literature challenges use of American and European based consumer decision-making styles (CDMS) inventories to African developing economies. Several reasons contribute to such criticism which include different contexts of research, unique cultures and customs, evolution of generations a...
Збережено в:
| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Institute of Marketing Management Graduate School
2020-12-01
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| Серія: | The Retail and Marketing Review |
| Предмети: | |
| Онлайн доступ: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_2_97-108.pdf |
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