The Influence of Electronic Word of Mouth in Social Media on Yemeni Consumers’ Purchase Intentions
As a leading source of consumer knowledge, eWOM has been expanding and diversifying across various formats and platforms; yet social media has proven to be an especially effective platform for eWOM and remains one of the most significant sources of information. This study, therefore, reinforces the...
Gardado en:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado: |
Taez University
2025-07-01
|
| Series: | مجلة العلوم التربوية والدراسات الإنسانية سلسلة الآداب والعلوم التربوية والإنسانية والتطبيقية |
| Assuntos: | |
| Acceso en liña: | https://hesj.org/ojs/index.php/hesj/article/view/1514 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|