Optimizing Retail Pharmacy Success: The Role of Multichannel Marketing Strategies
This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors. The objective of the study is to understand customer acquisition and retention practices, the role of online...
שמור ב:
| Principais autores: | , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
MDPI AG
2024-09-01
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| סדרה: | Administrative Sciences |
| נושאים: | |
| גישה מקוונת: | https://www.mdpi.com/2076-3387/14/9/210 |
| תגים: |
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