DIGITAL SYNERGY AND COMMUNICATION STRATEGIES FOR COMPETITIVE ADVANTAGE: The Case of Food and Beverage MSMEs in Surabaya

The rapid digital transformation in urban environments has compelled micro, small, and medium enterprises (MSMEs) in the food and beverage sector to transition from traditional operations to digital ecosystems. This study explores how food and beverages MSMEs in Surabaya leverage e-commerce and digi...

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Principais autores:	Muchammad Firman Mauludin, Pesta Asni W. Napitupulu, Eny Yuniyati, Achmad Mamduh
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Bakrie 2022-09-01
coleção:	Journal Communication Spectrum
Assuntos:	e-commerce digital communication competitive advantage msmes business performance
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