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Analyzing the Impact of Product Innovation and Digital Marketing on Enhancing Competitive Advantages in Sasirangan Cloth MSMEs

This study explores the impact of product innovation and digital marketing on the competitive advantage of MSMEs in Banjarmasin. Employing a quantitative approach with 45 MSMEs as the population, the research uses a saturated sampling technique for data collection through a structured questionnaire....

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Tallennettuna:
Päätekijät: Irma Safitri Katuuk, Anna Nur Faidah, M. Zainal Abidin, Ahmad Rifani
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin 2023-08-01
Sarja:At-Tadbir: Jurnal Ilmiah Manajemen
Aiheet:
competitive advantage
digital marketing, product innovation
msmes
banjarmasin
Linkit:https://ojs.uniska-bjm.ac.id/index.php/jurnalattadbir/article/view/10502
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