DIGITAL SYNERGY AND COMMUNICATION STRATEGIES FOR COMPETITIVE ADVANTAGE: The Case of Food and Beverage MSMEs in Surabaya

The rapid digital transformation in urban environments has compelled micro, small, and medium enterprises (MSMEs) in the food and beverage sector to transition from traditional operations to digital ecosystems. This study explores how food and beverages MSMEs in Surabaya leverage e-commerce and digi...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Muchammad Firman Mauludin, Pesta Asni W. Napitupulu, Eny Yuniyati, Achmad Mamduh
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Universitas Bakrie 2022-09-01
Schriftenreihe:	Journal Communication Spectrum
Schlagworte:	e-commerce digital communication competitive advantage msmes business performance
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!