Jamu Preservation And Purchase Intention: Innovation Strategies In Acaraki Jamu
This study explores innovation as a strategy to preserve traditional jamu and increase consumer interest in the modern era, focusing on Acaraki Jamu as a case study. Using a qualitative descriptive method, data were collected through observation, in-depth interviews with five informants (a marketin...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Politeknik Internasional Bali
2025-06-01
|
| Schriftenreihe: | Journey |
| Schlagworte: | |
| Online-Zugang: | https://ojs-journey.pib.ac.id/index.php/art/article/view/261 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|