Jamu Preservation And Purchase Intention: Innovation Strategies In Acaraki Jamu
This study explores innovation as a strategy to preserve traditional jamu and increase consumer interest in the modern era, focusing on Acaraki Jamu as a case study. Using a qualitative descriptive method, data were collected through observation, in-depth interviews with five informants (a marketin...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Politeknik Internasional Bali
2025-06-01
|
| Collection: | Journey |
| Sujets: | |
| Accès en ligne: | https://ojs-journey.pib.ac.id/index.php/art/article/view/261 |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|