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Analysis The Influence of Country of Origin and Brand Image on Purchase Intentions through Customer Uncertainty (Study Case on OPPO Smartphone)

Changes in trade activities have occurred as a result of changing times, and technical improvements have benefited corporations or business players in extending or growing markets that are no longer restricted to a single nation but may penetrate other countries. The emergence of foreign products, s...

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Bibliografiske detaljer
Principais autores: Javier Berliando, Amie Kusuma Wardhani
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Diponegoro 2022-12-01
Serier:Jurnal Studi Manajemen Organisasi
Fag:
Online adgang:https://ejournal.undip.ac.id/index.php/smo/article/view/56401
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