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Tofu Product Branding for Culinary Tourism of Sumedang, Indonesia

Measuring standards for the management of tofu products as culinary tourism can contribute to the branding of the city of Sumedang, Indonesia. With the challenges in the technology era 4.0 the culinary industry, including Sumedang, is demanded to do branding through digital technology. This is the b...

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Principais autores: Dasrun Hidayat, Hanny Hafiar, Anisti Anisti
פורמט: Artigo
שפה:Inglês
יצא לאור: Universitas Muhammadiyah Yogyakarta 2019-11-01
סדרה:Komunikator
נושאים:
city branding
culinary culture
differentiation
product brand
גישה מקוונת:https://journal.umy.ac.id/index.php/jkm/article/view/6616
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