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Your Future Employer: Employer Branding, Reputation, and Social Media

This study examines employer branding and the relationship between corporate reputation, social media, and the intention of potential applicants to seek future employment. The researchers deployed a structured questionnaire to gather data from national service personnel in Ghana via the WhatsApp pla...

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Principais autores: Charles Hanu, Hayford Amegbe, Philip Mensah
Format: Artigo
Sprog:Inglês
Udgivet: Azure Academic Publishers 2021-03-01
Serier:African Journal of Inter-Multidisciplinary Studies
Fag:
Employer branding
corporate reputation
social media
employer
Online adgang:https://journals.dut.ac.za/index.php/ajims/article/view/860
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