Linking Corporate Social Responsibility with Reputation and Brand of the Firm
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of sc...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Editura ASE
2019-05-01
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| Series: | Amfiteatru Economic |
| Assuntos: | |
| Acceso en liña: | http://www.amfiteatrueconomic.ro/temp/Article_2824.pdf |
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