Privacy perceptions of urban and educated Indian Gen Z consumers in Gen AI-driven hyper-personalized advertising

IntroductionThe rise of Generative AI has transformed digital advertising by enabling highly personalized experiences through technologies such as deepfakes, chatbots, and predictive algorithms. While these innovations enhance user engagement, they also raise significant concerns regarding user priv...

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Bibliografski detalji

Glavni autori:	Veni Roshith, Rupa Peter, Arthi Efcibha Mona, Sheethal Lawrence, Kodhai Narayanan, Fathima Yusaira
Format:	Artigo
Jezik:	Inglês
Izdano:	Frontiers Media S.A. 2026-06-01
Serija:	Frontiers in Communication
Teme:	AI driven hyper-personalized advertisements digital advertising Generative AI Indian Gen Z consumers privacy perceptions
Online pristup:	https://www.frontiersin.org/articles/10.3389/fcomm.2026.1787042/full
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