Privacy perceptions of urban and educated Indian Gen Z consumers in Gen AI-driven hyper-personalized advertising
IntroductionThe rise of Generative AI has transformed digital advertising by enabling highly personalized experiences through technologies such as deepfakes, chatbots, and predictive algorithms. While these innovations enhance user engagement, they also raise significant concerns regarding user priv...
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| 主要な著者: | , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
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Frontiers Media S.A.
2026-06-01
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| シリーズ: | Frontiers in Communication |
| 主題: | |
| オンライン･アクセス: | https://www.frontiersin.org/articles/10.3389/fcomm.2026.1787042/full |
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