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Privacy perceptions of urban and educated Indian Gen Z consumers in Gen AI-driven hyper-personalized advertising

IntroductionThe rise of Generative AI has transformed digital advertising by enabling highly personalized experiences through technologies such as deepfakes, chatbots, and predictive algorithms. While these innovations enhance user engagement, they also raise significant concerns regarding user priv...

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Principais autores: Veni Roshith, Rupa Peter, Arthi Efcibha Mona, Sheethal Lawrence, Kodhai Narayanan, Fathima Yusaira
格式: Artigo
语言:Inglês
出版: Frontiers Media S.A. 2026-06-01
丛编:Frontiers in Communication
主题:
AI driven hyper-personalized advertisements
digital advertising
Generative AI
Indian Gen Z consumers
privacy perceptions
在线阅读:https://www.frontiersin.org/articles/10.3389/fcomm.2026.1787042/full
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